MACUCO GROUP — THE DAO NETWORK
A Tese da Macuco
Uma holding descentralizada construída sobre a crença de que tecnologia é a base de sustentação dos ecossistemas de negócios — e que empresas solitárias precisam de apoio para subir nos galhos mais altos.
A Tese Central
01
IA First / IA Driven
Investimos exclusivamente em empresas que têm a Inteligência Artificial como arquitetura central — não como feature, mas como fundação. IA+H, IA First, IA Driven e IA Embarcada.
02
MarKommerce como Tese
Marketing, Advertising, Mídia e Commerce não são verticais separadas. São um ecossistema integrado. A Macuco investe na convergência desses mundos.
03
DAO como Estrutura
Organização Autônoma Descentralizada. Blockchain protege. Smart Contracts automatizam. Inteligência Agentic otimiza. Transparência total, zero intermediários.
As 3 Camadas da Arquitetura DAO Macuco
Blockchain protege. Smart Contracts automatizam. Inteligência Agentic otimiza.
MarKommerce Ecosystem
Todo o mercado enxerga Marketing, Advertising, Mídia e Commerce como verticais separadas. Elas não são.
O Ecossistema Nano Banana
23 startups. 8 verticais. Um ecossistema integrado de inovação em MarKommerce e IA.
250+ Disciplinas de MarTech
Uma cobertura 360° das capacidades modernas de marketing, tecnologia e inteligência artificial disponíveis no ecossistema Macuco.
Estratégia & Branding
Brand StrategyBrand ArchitectureBrand IdentityBrand PositioningBrand EquityBrand StorytellingBrand Voice & ToneBrand GuidelinesRebrandingNamingVisual IdentityLogo DesignBrand AuditCompetitive IntelligenceMarket PositioningValue Proposition DesignCustomer Persona DevelopmentBrand Experience DesignEmployer BrandingPurpose & ESG Branding
Marketing Digital & Performance
SEO (Search Engine Optimization)SEM (Search Engine Marketing)Google AdsMeta Ads (Facebook & Instagram)TikTok AdsLinkedIn AdsPinterest AdsTwitter/X AdsProgrammatic AdvertisingDisplay AdvertisingRetargeting & RemarketingAffiliate MarketingEmail MarketingSMS MarketingPush NotificationsPerformance MarketingGrowth HackingConversion Rate Optimization (CRO)A/B TestingLanding Page Optimization
Content Marketing & Mídia
Content StrategyContent MarketingCopywritingUX WritingTechnical WritingBlog ManagementVideo ProductionVideo MarketingYouTube MarketingPodcast ProductionPodcast MarketingInfographic DesignWhite Paper ProductionE-book ProductionCase Study DevelopmentWebinar ProductionLive StreamingShort-form Video (Reels/TikTok)Documentary ProductionMotion Graphics
Social Media & Influencer
Social Media StrategySocial Media ManagementCommunity ManagementInstagram MarketingLinkedIn MarketingTikTok MarketingTwitter/X MarketingYouTube Channel ManagementPinterest MarketingInfluencer MarketingMicro-influencer StrategyNano-influencer StrategyCreator EconomyUGC (User Generated Content)Social ListeningSocial Media AnalyticsTrend MonitoringViral MarketingHashtag StrategySocial Commerce
Data, Analytics & BI
Data StrategyData AnalyticsBusiness Intelligence (BI)Marketing AnalyticsCustomer AnalyticsPredictive AnalyticsPrescriptive AnalyticsData VisualizationDashboard DevelopmentKPI Framework DesignAttribution ModelingMarketing Mix Modeling (MMM)Customer Lifetime Value (CLV)Churn AnalysisCohort AnalysisFunnel AnalysisWeb Analytics (GA4)Tag Management (GTM)Data GovernanceData Privacy & LGPD Compliance
CRM, Automação & Loyalty
CRM StrategyCRM ImplementationMarketing AutomationLead GenerationLead NurturingLead ScoringCustomer Journey MappingLifecycle MarketingLoyalty ProgramsGamificationPersonalization at ScaleSegmentation StrategyCustomer RetentionWin-back CampaignsOmnichannel StrategyCDP (Customer Data Platform)DMP (Data Management Platform)HubSpotSalesforce Marketing CloudRD Station
E-commerce & Retail Tech
E-commerce StrategyMarketplace ManagementD2C StrategyShopify DevelopmentVTEX DevelopmentMagento DevelopmentProduct Catalog ManagementPricing StrategyDynamic PricingCart Abandonment RecoveryCheckout OptimizationPayment SolutionsLogistics & FulfillmentLast Mile DeliveryReverse LogisticsLive CommerceSocial CommerceConversational CommerceRetail MediaShoppable Content
UX/UI & Design
UX ResearchUser TestingUsability TestingInformation ArchitectureWireframingPrototypingUI DesignInteraction DesignDesign SystemsAccessibility Design (WCAG)Mobile-first DesignResponsive DesignApp Design (iOS/Android)Web DesignDesign ThinkingService DesignCustomer Experience (CX) DesignMotion Design3D DesignImmersive Design (AR/VR)
Inteligência Artificial & Automação
AI StrategyGenerative AIPrompt EngineeringLLM Fine-tuningAI AgentsAgentic AIConversational AIChatbot DevelopmentVoice AIComputer VisionNatural Language Processing (NLP)Sentiment AnalysisImage Generation (AI)Video Generation (AI)AI Content ProductionAI-driven PersonalizationPredictive AIProcess Automation (RPA)Hyper Task AutomationAI Ethics & Governance
PR, Comunicação & Relações Institucionais
Public RelationsMedia RelationsCrisis CommunicationCorporate CommunicationInternal CommunicationExecutive CommunicationThought LeadershipGhostwritingSpeech WritingPress Release WritingMedia TrainingSpokesperson TrainingReputation ManagementOnline Reputation Management (ORM)Stakeholder ManagementGovernment RelationsESG CommunicationInvestor RelationsAwards & Recognition StrategyEvent Communication
Tecnologia & Infraestrutura
MarTech Stack ArchitectureAdTech Stack ArchitectureAPI IntegrationCloud Infrastructure (AWS/GCP/Azure)DevOpsCI/CDCybersecurityData SecurityBlockchain ApplicationsSmart ContractsTokenizationWeb3 MarketingNFT StrategyMetaverse StrategyXR (Extended Reality)AR (Augmented Reality)VR (Virtual Reality)IoT Marketing5G ApplicationsEdge Computing
Estratégia Comercial & Revenue
Go-to-Market StrategySales EnablementRevenue Operations (RevOps)Account-Based Marketing (ABM)B2B MarketingB2C MarketingB2B2C MarketingChannel MarketingPartner MarketingCo-marketingProduct MarketingPricing StrategySubscription ModelsFreemium StrategyUpsell & Cross-sellCustomer SuccessNPS & Customer SatisfactionReferral ProgramsTrade MarketingShopper Marketing
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